Your electronic press kit (EPK) is your professional music resume that promoters, venue talent buyers, journalists, and music supervisors use to understand who you are as an artist, what you bring to the table, and ultimately why they should care about you. As such, the smallest details may make or break you, and in this competitive environment, crafting the perfect EPK is critical to your success in making connections and scoring gigs.
What is an EPK?
Simply put, an EPK is a custom portfolio created for each musician that showcases who you are, what your background is, and why you are the best fit for a particular situation. From collecting press clips (e.g. concert listings, music-related news stories, and festival lineups) to posting up-to-date updates on social media, this self-contained, mobile-friendly file can help your project stand out from the crowd and engage with audiences you otherwise might not have had the opportunity to reach. When Should You Create an EPK? If you are a solo artist without a band or with a band that plays smaller gigs on the weekends, this is generally when you want to start collecting press clippings.
What does an EPK include?
An EPK is composed of multiple document types that you can download onto any computer, tablet or smartphone. For example, your EPK may include one of the following documents: CDs of recorded songs Compilations of your original songs Digital playlists with your favorite songs on them Featuring you in the same creative environment as your favorite artists and producers You may also include the following additional documents: Downloadable videos Blog posts Facebook posts Videos on YouTube Recordings of you talking about your music or life A chronological collection of every social media channel you have worked with in the past, especially if it has proven to be successful What’s involved in creating an EPK?
When should I send my EPK to someone?
Once you've been on the scene for a while and have started generating some buzz, there is nothing wrong with sending your EPK to your local A&R reps (artists and record label/label reps). You can also consider pitching this as a round-up for tastemakers and bloggers that are spreading the gospel of your music. It's also a good idea to send your EPK to certain venue talent buyers, if you think your music would be a great fit. Finally, if you have multiple upcoming gigs and want them to be well-stocked with EPKs from each show, consider organizing a mailing list and mailing these EPKs to promoters at each show. Do I need to send my EPK to everyone?
How do I create an EPK?
An EPK is an easy-to-follow guide to the records and services you offer. It covers your relevant credits (often in the form of credits from other music platforms), the contact details you'd like to share, as well as links to clips and live clips that highlight your uniqueness. The EPK also serves as an open marketing tool that enables you to showcase your musical talents in the most direct manner possible to your potential industry contacts. Why is an EPK important? The EPK allows you to build a professional profile and establish yourself as a full-service musician in your industry.
How can I promote my EPK?
There are three phases that compose an EPK. Provide a summary of who you are and what you do. Present a detailed description of your music and image. Gather music samples to make sure your music is quality. With that said, in this blog, we are going to do a deep dive on the creation of an EPK. This step involves finding your voice and outlining your vision. Who are you and what are you about? As an artist, one of your biggest challenges is generating interest among the fans, press, and the industry at large. As such, your EPK is your chance to do a comprehensive 360-degree review of yourself and what you have to offer as a performer. Take a few minutes to think about your career to date, both commercially and artistically, and determine your main message in your EPK.
Good music is music that makes you move. And the most powerful drivers of that movement are both those we all connect to in our everyday lives and the artists we identify with. Finding your niche is your best tool to turn just a few people into fans of your music and to help spread the word about your new music. With that in mind, creating an EPK is the single most important step you can take to generate new opportunities. Whether you're looking to break into the mainstream or get your music in front of the industry's tastemakers, crafting an EPK that reflects the uniqueness and authenticity of your music, message, and voice will make all the difference to the music you release, the people you share it with, and the people who are able to take your music to the next level. Create your free EPK now!